June 8, 2020

Introducing Kepro's Brand Refresh

Kepro’s 35-year history is rooted in partnering with government-sponsored healthcare programs to support their mission of providing efficient, high-quality and well-coordinated care to vulnerable populations. We were founded by physicians and clinical expertise remains at the core of our organization. With over 77 million lives touched and improved by Kepro services, we have always been laser-focused on enhancing quality outcomes for our clients. Our results drive real change across the full healthcare spectrum.

Throughout the years, our service offerings have greatly expanded through key acquisitions which provided Kepro a competitive edge within our industry. However, our focus on providing high-quality and well-coordinated care to vulnerable populations has always remained at the core of everything we do.

In recent years, Kepro has experienced exciting growth while still bringing knowledge and deep clinical expertise to our existing clients. As a result of this growth, we've decided that we needed to update our brand and messaging to better reflect who we are and all that we have to offer. This brand refresh was also an opportunity to realign our brand with our refined value proposition and mission. 

The new logo

Our design goal was to better match how we look to our values and the clients we serve. A small team inside the company worked to find something that appeared crisp, approachable, smart, friendly, and connected. The new Kepro logo represents change, growth, and a brighter tomorrow. The four clovers in our logo represents our three (3) pillar solutions and our workforce (1), coming together for one common purpose.Kepro_LOGO_Icon_LightBlue-2

The new colors

Contrasted to the previous navy blue and orange, the lighter blue is cool and refreshing. It represents the light that we shed on the complex healthcare landscape. We will continue to utilize the vibrancy of the orange from our previous brand as a representation of the strong brand reputation Kepro has carried for the past 35 years. 

The new font and lettering

We selected the new font because it is deliberately clean and modern. Additionally, our decision to evolve “KEPRO” to “Kepro” was made to make the Kepro name represent a friendly, crisp and human element.

The new website

We also launched our new website to be consistent with the new brand direction. We wanted to ensure the website represented the realignment that took place earlier this year that transitioned Kepro from a market-focused organizational structure to one that is organized by our solution areas: Care Management, Quality Oversight and Assessments, Eligibility & Enrollment. We've launched a new Kepro blog and knowledge center to house Kepro’s thought leadership content and we've also refreshed our photography and illustration, to better represent and celebrate the diversity of our organization, our clients and put people at the center.

Although our core elements and capabilities remain the same, we are excited to continue evolving the Kepro brand as we prepare for our next stage of growth. We are confident that our new brand identity captures and communicates the essence of our DNA and reinforces our mission and message.


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